About


Zoë Carr is a graphic designer and illustrator based in San Francisco, California

 

TYPOGRAPHIC POSTER SERIES

Adobe Indesign
Fall 2023
30” X 40”

 Historical Research
Large-Format Layout
Typographic CompositionA series of three posters, each drawing inspiration from the typeface’s historical context, unique characteristics, and traditional applications.

Each poster showcases a complete set of characters, figures, and dingbats, alongside key details such as the year and place of creation, the type classification period, and the designer or foundry’s name. The Didot and Futura posters also include a historical overview and an explanation of the typeface’s significance, accompanied by a list of research sources.








Didot Process



Heavily inspired by the typeface's historical context, I wanted to create something that felt playful, modern, and intriguing, while maintaining a connection to the subject’s origin.

The color scheme is representative of its design taking place throughout the French Revolution, and homages to the Didot family publishing house are shown in the centered title page layout, the drop cap in the paragraph,  and the use of minimal lines and borders to separate titles of different hierarchies.


Futura Process



Twentieth-century Germans grappled with a battle between tradition and modernity—German blackletter type or “fraktur,” which to some felt integral to nationalism and German identity. At the same time, the opposition sensed that its use left Germany at a disadvantage in joining a rapidly developing, more modern, industrialized world. Debate over the transition to Roman letterforms occupied and divided Germany for centuries.

Paul Renner, with a sense of responsibility to satisfy the argument without disregarding German identity, felt that perhaps the answer was not in the choice between fraktur or Roman types, but something different. In the release of the Futura typeface handbook, Renner notes that “The type of our time can evolve only from a return to basic elements,” a sentiment aligned with design movements of the time like the Bauhaus, which aimed to reunify art and technology and distill form to its essence. The Futura typeface is not a rejection of German tradition, but rather an attempt to modernize and unify Germany in a state of division.


take me to a random page!






©2022—’24