INGRID’S
Branding, identity, and packaging design for a fictional Bakery and café named after my childhood cat. Ingrid’s bakes small batches of sourdough bread, delicious pastries, and pizzas using local and seasonal ingredients from scratch every day. Ingrid’s is also a space to learn about baking with sourdough at home. Ingrid’s offers pizza and bread-making classes and sells its famous sourdough starter in the shop.
The branding evokes approachability, curiosity, and joy. “Ingrid Yellow” pays homage to golden wheat fields, butter, and my mother!