About


Zoë Frances Carr is a graphic designer and illustrator based in San Francisco, California.    

BACK TO THE ROOTS

Cargo Site, Figma, Adobe Illustrator
Fall 2022


 https://backtotherootsevent.cargo.site/


Branding
Website Design
Merchandise

For this project, I was tasked with creating and organizing a fictional benefit.. Back to the Roots is a two-day event bringing issues of food insecurity, the importance of cooking and eating whole foods, eco-literacy education, and gardening together in an approachable way that empowers, educates, and inspires through connection to our food and planet. Back to the Roots was created using cargo.site and was thoroughly conceptualized in Figma. 

In addition to website design, the project includes a comprehensive brand guide, event schedule planning, as well as merchandise design and production. The brand guide includes logo variations, type styles, colors, textures, and patterns that connect to the event’s ethos. The apron was block-printed using a hand-carved stamp.


Website Screenshots





Brand Guide




Merchandise



Logo Buttons
Hand Block-Printed Apron
Plantable Seed Tickets

take me to a random page!






©2022—’24